Sales Pitch Society

tag:blogger.com,1999:blog-247946542009-02-20T19:22:22.405-08:00Sales Pitch SocietyKate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-24794654.post-1161560714275708422006-10-22T16:27:00.000-07:002006-10-22T16:47:57.016-07:00WOMMA and Consumer Watchdogs Beat a Straw-marketer

So, I finally got around to checking out the agenda for WOMMA's upcoming conference in D.C. in December. Most of the agenda's the standard fare for WOMMA: How to influence the influencers, evangelists and other people with nothing better to talk about than your new energy drink or soap scum remover.In addition to the couple of political and government oriented panels that are out of the ordinary

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com0tag:blogger.com,1999:blog-24794654.post-1153174372684755752006-07-17T14:56:00.001-07:002006-07-18T17:37:14.520-07:00Doubting Feasiblity of Trickle Down Disclosure

Marketer, consumer advocate and blogger at Brokerblogger, Bill Kelm, has this to say regarding my post below, WOMBAT 2 Marketers Will Learn How to Get You to Do Their Jobs.I basically agree with all you said, but as a marketer for over 30 years, let me answer this question of yours: "The question is, if you do have a great product that organically inspires WOM, why do you need somebody on staff

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com1tag:blogger.com,1999:blog-24794654.post-1153173377962177842006-07-17T14:46:00.000-07:002006-07-17T14:56:17.980-07:00The Kids Are All, "Whatever"

So, I heard back from Dr. Carl regarding his assignment of SPSII to his WOM students. Evidently, to his mild chagrin (and of course, mine) not many read it. But, since it's a newly designed class, he may decide to incorporate it into the curriculum a little earlier next time when the kids are more open to discussion of ethical issues. Either way, it's a real honor to have someone like him even

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com0tag:blogger.com,1999:blog-24794654.post-1150916872933060602006-06-21T11:53:00.000-07:002006-06-21T12:07:52.950-07:00Open Thread for Dr. Carl's Students

Get this: Dr. Walter Carl of Northeastern U. has actually asked his students to read SPSII. He wrote me to say they'll be discussing it in class today, so I thought it'd be cool to create an open thread for them to post comments. Please feel free to opine on any aspect of the essay. I'm all ears!Of course, the irony here is that when I was in school, I barely did the assigned reading, much less

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com2tag:blogger.com,1999:blog-24794654.post-1150766928164755162006-06-19T18:26:00.000-07:002006-08-21T14:24:42.030-07:00At WOMBAT 2 Marketers Will Learn How to Get You to Do Their Jobs

Why should you attend the upcoming Word of Mouth Basic Training 2 Conference in San Francisco this Tuesday and Wednesday? For one thing, boasts the WOMMA Web site: “Word of mouth marketing is rapidly becoming a core part of the marketing mix. It's amazingly powerful - and it's easy to make mistakes…. Smart marketers have always known that word of mouth marketing is the secret weapon of the

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com3tag:blogger.com,1999:blog-24794654.post-1147626251890380432006-05-14T09:49:00.000-07:002006-05-14T10:04:11.903-07:00BuzzMetrics CEO on SPSII

Jonathan Carson, CEO of BuzzMetrics (a WOM measurement firm recently acquired by Nielsen), posted about SPSII last month, noting, "I think this is a really important dialogue which Kate is beginning." I wanted to respond to a couple points Jonathan made in his post. First, he writes that in SPSII I state "that stealth is not important, and that WOMMA is guilty of ignoring the real ethical issues.

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com0tag:blogger.com,1999:blog-24794654.post-1147005087300560312006-05-07T05:28:00.000-07:002006-05-07T05:31:27.313-07:00Ruskin Praises SPSII

I got a note the other day from Gary Ruskin, executive director of watchdog organization Commercial Alert in which he thanked me for Sales Pitch Society II, and wrote: "It's an excellent piece. Bravo. Sad, too."

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com1tag:blogger.com,1999:blog-24794654.post-1146333692905569572006-04-29T10:16:00.000-07:002006-04-29T11:01:32.923-07:00Brits Prefer Ads in People Form

This just in from Forrester Research: according to a new report, "UK consumers are getting more annoyed with advertising, but less so with viral marketing. And consumers who like to exchange viral messages also have a higher appreciation of advertising in general. Marketers can improve general ad campaign targeting and results by preseeding it with a viral campaign."I'm no big fan of ads, either.

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com1tag:blogger.com,1999:blog-24794654.post-1145823219510789242006-04-23T11:42:00.000-07:002006-04-29T11:03:44.903-07:00Two Cents from an Agency Exec

Believe it or not, I actually am friendly with someone who does WOM marketing, and this person read SPSII and sent me some interesting feedback. To protect this individual’s identity, I’ll call my industry buddy “Agency Exec” or AE.AE says, "I have 2 fake accounts on BzzAgent, Tremor and [a colleague] has 2 on Tremor and VocalPoint. there's absolutely no verification that competitors, old men,

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com0tag:blogger.com,1999:blog-24794654.post-1145812282744519772006-04-23T10:03:00.000-07:002007-01-15T22:52:37.060-08:00Imposing My Beliefs on Others? A Little...

Dr. Walter Carl was kind enough to write a critique of SPSII, so it’s about time I responded to a few of his points. First off, he notes, ”I think it's essential that we create a space to discuss the issues that Kate raises in her analysis about the societal and ethical effects of brands and in our lives and the marketing methods used to promote those brands.”Cool. I’m hoping this blog can be a

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com2tag:blogger.com,1999:blog-24794654.post-1144924348297847142006-04-13T03:27:00.000-07:002006-04-13T03:32:28.306-07:00Professor WOM Gives SPSII the Nod

Professor Walter Carl of Northeastern University, who's been a great resource for me in my preparation and writing of SPSII, has some comments about it on his blog that have given me a whole lot to chew on. Though I love reading about what he agrees with, I especially appreciate the criticism which can only help to challenge me into honing my argument. I have lots of specific responses, but have

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com0tag:blogger.com,1999:blog-24794654.post-1144794421089576012006-04-11T15:21:00.000-07:002006-04-11T15:27:01.103-07:00Sales Pitch Society II Officially Unleashed

I'd meant to launch SPSII this past weekend, but didn't get 'round to it till the wee hours of Monday morning. Let's just say I had an extended date with a bottle most of the time, and when Sunday hit a sore throat did along with it. So, after going to sleep extra early on Sunday, I awoke around 5 and thought, hey, I can publish Sales Pitch!As noted in the intro, it's all about stepping back and

Kate Kayehttp://www.blogger.com/profile/16811197305272161206noreply@blogger.com0